According to recent research it has been noted that Internet advertising has hit advertising revenue of newspapers and other mass medias. Internet advertising yields more revenue to the advertising industry. Consumers have turned into users by switching into online mode of advertising due to the lack of advanced technologies in traditional advertising market. Internet marketing is the process of promoting messages to users or consumers through social media marketing, search engine marketing, email marketing and many more.
Internet mode of advertising have grabbed the complete attention of users by adopting modern technologies. The idea of reaching the users each time they access the add through corresponding websites that results in producing massive outputs in advertising market. In this scenario, technology impacts users and the brunt of losses occurring in internet advertising is relatively less when compared to traditional method of advertising.
Internet advertising helps in knowing number of page-views by users which is of less cost. It is an effective medium of advertising that is easy to post, easily accessible by the users , easy way to earn money in advanced technology mode and also gives advertisement industry an opportunity to display and serve for other company’s ads.
Internet advertising is more efficient in tracking and selecting right audience by reaching appropriate users. It in turn helps in building strong customer base, which is a tedious task in advertising market. However, in broadcast advertising more redundancy is observed since it advertises by delivering messages to the users irrespective of their relevancy.
In addition, Internet advertising coincides with the lifestyle of users, who have changed the method of utilizing their money and time. It is enhancing the coverage of advertising though wide range all over the world and by reaching target customers in the local market. Massive growth in Internet technology to accumulate data and advertisement networking has made it to reach target customers. It covers messages and information for wide range of users or customers for their personal interests, professional requirements, data related to jobs, places, services and most importantly about products.
Hence, Internet advertising is widely used for nurturing firms as well as existing firms to advertise their products and services to reach the users effectively. It enables efficient customer growth, which is the motto of advertising firm and also helps to maintain its position in the industry.