Search Engine Optimization
We understand how frustrating it can be when you have invested your time and efforts into building a product/service but your brand is just not getting the traction it deserves in this highly competitive digital world. Are you facing on of the below issues?
Is your website not visible online?
The incoming traffic to your website has dropped and you don’t get why.
Volume of leads is not as expected or has declined.
Your launching a new site and need to ramp up quickly.
Then you have landed just where you need to be. We at Saroj Social, are just the SEO company your brand needs to overcome these hurdles. We have been serving several brands, old and new, across various industries to improve their visibility on search engine results pages (SERPs) for keywords that best match their business
Take your business to next level
SEO is an extensive activity that is all about optimizing a website for search engines and it is no longer just a trend in brand development, it has become an indispensable part of every successful or growing brand’s marketing plan. Every brand needs SEO to improve the volume and relevance of visitors to it’s website from organic searches in search engines. Best thing about SEO is that it is a targeted digital marketing tool because it enable us to make your brand visible to consumers that are actively searching for information pertaining to your product / service / industry. Hence SEO not only increases the volume of traffic to your website, it is also going to improve the quality of traffic to your website from search engines.
Our SEO Services
Our SEO specialist will build a target keywords list by studying your website's current rankings, researching the keywords your competitors are ranking for while also taking into account the keywords your business needs to rank for to get leads through your website traffic.
Link building is essential to increasing your site link's popularity. Here, at Saroj Social, your website will be in the hands of a team entirely dedicated to white hat link building strategies tailored to your business. These experts will place your links in high quality sites through their connections with websites and webmasters.
Your website's SEO ranking is hugely impacted by back-end performance aspects like page speed, frameworks, site errors and so on. Our site developers will perform a site audit from an SEO stand point and fix these errors, in order to make it easier on search engines when they crawl to your pages.
Statistics indicate that 46% of Google searches are looking for local businesses information. So such visitors of your website are most likely local residents who might act quickly and decide their purchase within a day. If your brand or business has a physical store or a region within which your services are provided, local SEO is key to gain customer.
When it comes to SEO rankings, the key is to provide genuine information and content that adds maximum value to visitors. Our SEO experts will write informative content, that is both unique and interesting, aimed at improving the integrity and value of your site.
Off-page optimization is crucial in representing brand credibility and boosting your online presence. Our expert team handles this for you by leveraging Social Media Marketing, Influencer marketing, link building etc to generate quality traffic to your website.
Search engines gives preference to websites that adds new quality content frequently. Our team of content writers are specialized in writing SEO friendly content by strategically utilizing your brand's target keywords in articles and blog posts.
It is cardinal for eCommerce businesses to provide their consumers a round-the-clock user-friendly and robust shopping experience to ensure client retention. Our team will optimize your site to achieve this and even launch targeted email marketing campaigns to boost your site traffic.
Amazon is multi brand platform that is explosively growing by the minute. With millions of consumers looking for products on Amazon everyday, we can make sure your brand gets the attention of your target consumers on Amazon by optimizing your product listings, maximizing ad placements and implementing effective Amazon marketing services (AMS) SEO strategies.
Franchises often suffer with inconsistent brand image due to fragmented marketing strategies and unfocused lead generations for the different locations. Our team here at Saroj Social has a proven SEO strategy devised specifically for multiple location businesses that communicates a coherent brand message/image and ensures your target customers find your franchise that is nearest to wherever they are.
Conversion Rate Optimization (CRO)
With our CRO services you can boost your sales and increase your customers’ lifetime value. Our team of experts integrate pay-per-click marketing with SEO strategies to maximize your conversions. We perform website analyses, landing page optimization and A/B split testing.
Take your business to next level
Saroj Social's Agile process
Few Simple Steps
for Successful Business
Search engines use a complex and evolving algorithm in order to fetch most relevant information for it’s users. The algorithm comprises of processes like Crawling, Indexing, Search string processing, Relevance computation and Results Retrieval. The top search engines, most often, update their algorithm quiet frequently. Although the basic principle of operation of all search engines is common, the minor differences between their relevancy algorithms lead to major changes in results relevancy. Banking on old SEO methods and tactics is not sufficient to maintain a strong online presence.
This where choosing Saroj Social will make a difference to your brand. We are an SEO company that takes a customer centric approach. Our SEO experts study a brand thoroughly and develop personalized SEO strategies that help you achieve a long-term growth and profitability. We use a proven methodology to get your brand the rankings it needs in search engine results pages (SERPs) for keywords that best match their business.
Know your brand
We begin by getting to know our brand/business so we can make a tailor-made plan for you. This steps involves getting to know the brand story and products/services, identifying key performance indicators (KPIs), performing in-depth keyword research. This phase allows us to gain insight into company’s processes, site purpose and goals.
This assessment phase involves getting to know your site's current standings in terms of competitor's rankings, site auditing, traffic patterns, technical issues, competitor’s backlink strategies and link building tactics. We utilize the analytics results in formulating the best approach for your SEO.
Once we understand that your business requires we will devise a strategic digital marketing plan to bridge that gap between your business's current online presence and it's goals. This plan will layout your campaign goals, expected outcomes for each marketing channel, array of mediums and techniques we will utilize and estimated completion time.
Next step is to assign this plan to SEO technicians who will begin by optimizing your site, resolving any technical issues identified in site audit, indexing and SEO copywriting for your pages and improve the overall site structure and quality. Following this they will execute the digital marketing plan across the multiple mediums identified to attain the promised results.
We simultaneously monitor your brand's digital progress and assess the performance of the SEO campaign by tracking keywords rankings, KPI organic traffic, bounce rate, conversion rate, local visibility and click-through rates (CTRs)
We believe in a transparent reporting system for our clients and will send you monthly reports that will give you an overview of your SEO campaign's performance
Search engines' algorithm are ever changing and we need to constantly review our strategies and update them to stay on top of the game. By periodically reviewing performances of campaigns and staying updated on search engine algorithm changes, we adjust the digital marketing plan to take a proactive approach to ensure your website ranks high on search results.
Take your business to next level
SEO (Search Engine Optimization)is one factor that helps organizations and their websites get noticed across the globe.
SEO can increase traffic to your website, ensure potential clients or customers discover your enterprise, or let people know what your organization does through producing engaging content.
SEO is a marketing activity that involves the work to alter websites to generate improved visibility within the organic search channel for their content.
For the sake of a concrete answer, I’ll say that you can start to see the effects of a fully fledged SEO strategy within 6 months. You may see results sooner than this (some website owners claim to see results in as little as two weeks) or the process could take upwards of a year.
If you prioritize speed over sustainability, those tactics will end up hurting you in the long run. Google is automatically suspicious of any website that has a sudden increase in ranking, as it’s assumed black hat tactics are responsible.
You should note that there are a number of factors that can affect your SEO results for better or worse. The time it takes before seeing significant results depends on things like the age and authority of your site, any penalties hindering your ranking, and if you’re aiming for long- or short-term resu
Yes, SEO is important for any kind of business. Whether you’re a brick-and-mortar store or an online business, if you want people to find you, you need SEO.
Is your business lost in the sea of internet content? With so much information available online, it can be hard for a business to stand out and be seen by potential customers. Small businesses are often pulled in multiple directions.
Between finding and retaining customers, providing excellent services, training employees, and much more, it often feels like something has to get cut. For many companies, SEO is on the chopping block. But every business absolutely needs SEO to drive traffic, reach new customers, and build their brand.
If only building a successful website were as easy as designing a few pages and hitting the upload button to share your content.
But, alas, it’s a bit more complicated.
In order for a website to be successfully leveraged as a tool for generating traffic and driving conversions, it needs exposure.
And the most valuable and cost-effective SEO exposure comes in the form of growing organic search engine traffic.
If your website isn’t ranking at the top for key search terms – branded or unbranded – something is wrong.
The longer you wait to fix the problem, the more it’ll cost you in exposure, traffic, and conversions.
Here’s the top seven things that are killing your ranking:
- duplicate content
- Not having a Google My Business page
- Disregarding social signals
- Failing to create consistent content
- Ignoring mobile-friendliness
- Your site isn’t indexed
- Slow site speed
Although it is important to consider ROI when developing a search marketing strategy, there are many other factors you should consider for long term success of a business. Typically in an SEO campaign, your first and most critical step is keyword research. This sets the stage for your SEO efforts. Before you begin keyword research, it’s essential to understand your consumers and their decision making process. Being visible in critical stages of the consumer decision process will build brand awareness and ensure that you are at the top of searchers’ minds.
Local keywords make it easier for the right shoppers to find your business on Google. They help drive traffic to your business that’s extremely likely to convert. They help search engines better detect user intent that matches your business solutions. They help you build your reputation as a trusted local company.
SEO efforts, most subject-matter experts agree that it typically takes four to six months:
- “Generally speaking, websites can see results in 4 to 6 months.”
- “Many SEO firms will tell you that it takes 4 to 6 months to start seeing results. That’s generally accurate, but bear in mind … SEO results grow over time.”
- “You might begin seeing improvements in organic ranking and an increase in traffic for keyword topics with little competition in just a few weeks. On the other hand, moderately competitive topics might takes months, while highly competitive phrases could even take one year or more!
SEO results vary based on numerous factors including, but not limited to, industry, competition, product offerings, and technical aspects of a website. SEO results are rarely immediate, and can often take several months with continued growth thereafter.
SEO works to get your site higher in the organic rankings so that you rank for customers typing queries applicable to your content. Ads allow you to target particular keyword phrases and then create an ad that promotes your site and content for those using those keywords.
When used properly, SEO and Google Ads can work well together. Brands that accurately track their rankings and organic traffic can strategically use Ads to increase visibility for important keywords, driving paid traffic where they do not have the organic ranking to get on Page 1. Google Ads can also be used to test consumer response to particular keywords. For example, brands can create ads for keywords that they are considering optimizing for. They can then track the customers who click on the ad and see how well they respond to the landing page and the rest of the site. Keywords that bring in visitors with higher conversion rates and more engagement will then take a higher priority to those that do not see as much success.