Corporate photography is one of the major and crucial categories of photography and is equally important as that of ad film photography. Corporate photography has several advantages for a business entity. It can boost the image of the business and as well serve as a great publicity for the business. Corporate photography also helps enhance business communication with the customers, professionals, colleagues, and serves to help a great deal in improvising the image of the business as well as marketing the products or services. The corporate head shots are also used in newsletters, marketing mailers, annual reports, and magazines, on company websites, press releases and for a variety of reasons and factors.
Good corporate photography lies in taking photographs that should be most flattering. The headshot should look its best appearing friendly, trustworthy, approachable, stylish and good-looking. Taking good head shots is a big task as it should look natural, sharp and focused. Such kind of photography is in most demand in the world of advertising.
How does corporate head shots photography serve a business entity? From the business point of view, these employee portraits would likely go into the marketing frontline. They should have a strong consistent image that speaks about the brand as well as the individual. You should able to knit a sharp distinctive look into their corporate photography. To take a good executive headshot you have to combine technical excellence with aesthetic ability and an understanding of your subject, the business they are in and their expectations of the picture. Only then your headshot photography clicks with the client.
A good corporate photography has dramatic lighting with ambient light, and a tight crop with a different mood to a more traditional shot. The most perfect background of your subject should be plain backgrounds as they suits best and distract less. For this, you should have the equipment you need for the shot. There’s nothing less professional than turning up without something vital. Softening the lighting helps a lot. Nothing looks good in a glaring light and the more natural-appearing the light level, the more flattering the picture. Position your light sources as close as possible to your subject – this will have the same effect as using a larger light source and the result will be a softer finish. On the other hand, a brighter light could be used to bleach out shadows and make the face more even. Lighting from the side is the best option to have amazing results. Rest assured the photography techniques.
Saroj ads in Chennai, is the best place for you to enhance the image of your business via corporate photography. Saroj has 26 years of experience in ad filmmaking, still photography and corporate photography.
Just speak to our ad executives for more info on corporate photography at Ph: +91 44 24464 122 / 383, +91 44 4217 0484; Mobile: +91 98840 59520; or Email us @ Email: office@sarojads.com, md@sarojads.com