Public Relations agencies and advertising agencies share the same goals that of promoting individuals and companies. Both create strategies to make their clients seem more successful, honest, important, exciting or relevant as possible. Their goals of promoting are the same. But the strategies are different. Their approaches are different.
The task of Public Relations include analyzing and interpreting public opinion, attitudes and issues that leaves an impact for good or ill, the operations and plans of the organization, taking into consideration the companies’ business and social responsibilities, charting out communication strategies, improvising the working levels in a company. All these form part of Public Relations activities.
Public Relations also include conducting, researching, and evaluating on a continual basis of a business or an organization; and programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims.
Public Relations of a company can be managed through copy writing and blogging for the website, both internal and external sites, social media promotions, and responding to negative opinions, creating special events designed for public outreach and media relations, writing pitches about a firm and presenting it to the media, expanding of business contacts, personal net working or attendance and sponsoring at events, writing and distributing press releases; all these are important tasks in Public Relations.
A good PR agency has to be a good listener in the marketplace and should know what sells or what clicks for the company. Effective publicists should have great relationships with many different journalists in many different industries. They should know the best ways to pitch a story. Long term public relations are a must for the brand and the visibility of a firm or individual that results in increased recognition and reputation. A good Public Relations man will help clients increase their visibility and recognition in the society and in the business community.
Public Relations professionals at Saroj Ads constantly manage your products or brands stay in the limelight and in public minds through various modes and approaches. Methods like written communications, print media, newspapers, magazines, brochures, billboards, hoardings, audio and video methods, through websites, and social media circles, telephone calls, press conferences, media get-togethers, SMSes, effective interpersonal communications, launching related events, personal visits and so on.
Saroj Ads has created a separate wing for Public Relations to create logistical campaigns for businesses and their products and brands. Our Public Relations activities are well integrated in every discipline of advertising like print media, Ad Film Production Houses, digital marketing services, brand positioning, event management, media planning, graphic designing, and customer retention marketing and so on.