Are you designing a logo for your business? If you say yes! Then you can follow the below provided information on top 10 logo designing tips for your business. You know, creating a logo that is unique to your business is easy if you follow a few of the important tips discussed in this post. Do you think designing a logo is an easy process, trust me, it is not that much easy to design a unique logo for your business. Coming to the details of the logo, it is not just a few colors, fonts and fancy lines put together. But it is a brand’s identity, to the extent that a logo is more identifiable than the brand name. The designing process requires thinking, artistic inputs and systematic planning to create a logo for an important product. In other words, we can say that designing a logo is not that much simple and easy to design it while watching a favourite program on Television screen. If that is the case, then how we can create an awesome logo for our business? Here is a perfect answer to this question in this article. Now, let us talk about the things that should be followed while designing a logo. Few of the important things to be considered while designing a logo by designers are “be simple, be dynamic, be Versatile, be unique, be meaningful, be cautious in color selection, be innovative, be cautious about fonts, be cautious about taglines and cliche”.
1. Be Simple
As a designer you might know that there are a number of ways to design a logo, but, try to keep it as simple as you can, so be simple in designing a logo. That means we should remember that the logo is not to test the illustration and typography skills. But it is more than that to test the insight of the design and the sense of presentation. The best example of simple nature is the logo of “Nike”. The designer should remember that most of the logos do not have a caption or the brand name. But it represents the agency or firm the moment we look at it. The logo should have the features to use it on sign boards and pamphlets, which are most widely used in business promotions. This shows the importance why a designer should be simple while designing a logo. Finally a logo is an emblem and not a manifesto. Thus, it needs to be simple.
2. Be Dynamic
A designer should be dynamic while designing a logo. Be it design, art or even writing, flexibility and adaptability help a lot to design a logo most successfully. To put it in other words, the designer needs to be dynamic and not static. Being rigid in logo design will not give a scope for innovation, and the design dies, when innovation dies. It should also be kept in mind while designing a logo that it should be dynamic. This does not mean that it has to change every week, but it should have a flexible approach. Most of the companies expect their logo should attract the attention of the diverse spectrum of users having different types of tastes and preferences. A rigid logo means, a logo that prompts a meaning “if you hate it, you hate it!” which does not work in design.
3. Be Versatile
Be versatile means, the logo should look great on posters even if it is displayed in black and white also. It should look great when it is displayed in a set of colors that are not part of the original or actual design. So being versatile in designing a logo helps in making a logo design popular. Best example for this is Apple’s logo, for instance, that can look good irrespective of the color scheme, which is known as versatility in logo design.
4. Be Unique
This is one of the features a logo design should have. Having a unique design for logo is not that much easy. But it is possible to have a unique design with the application of little bit creativity. One of the best examples of a logo having a unique design is “Apple’ logo”. Why, because it gives the identity of the firm. Being uniquely identifiable it will be remembered by users. Uniqueness is the real test for the creative abilities of the designer.
5. Be Meaningful
The logo should be in such a way to tell the story of the product or service. As every logo has a story to tell. We cannot unravel the deeper meaning behind the logo, if it is viewed as mere artwork or a pattern of lines and/or text. Ideally, a good logo should able to tell two stories, one is the obvious one and the second is the hidden one. Generally, most of the clients come to have a cool and a mind-blowing logo. But, here “Cool and mind-blowing” does not mean a logo should be like a “Superman”. It means the logo designed should not be like a shallow piece of artwork, but it should consist deep thinking and meticulous ideology, so that it will be accepted by many. The best example for this is the logo of Toyota. Where, it is not simply three distinct ovals with a fancy ‘T’. According to Toyota, each of the three ovals has their meaning; the center ovals (overlapping) represent the faith and trust between the company and its customers, whereas the outer (encircling) oval represents the global expansion plans of the company. Similarly the negative space complements the encircling oval by expressing the infinite reach of the company and the overall logo, put together, represents a steering wheel which is, obviously, symbolic of cars.
6. Be cautious about color
Do Not Underestimate Color, because colors form the essence of visual representation. Most of the times designers give importance to use colors in a judicious way. This can be attributed to the misunderstood notion of ‘clean’ design wherein the only permissible color is the white space. The designers should remember that colors have the power to affect feelings and emotions of viewers. Ideally, the choice of color should be made depending upon the demography of the targeted customers. That means the designer should consider the age, gender and cultural orientations of the target audience. All these factors should be viewed with artistic creativity, to get a killer color palette to design a logo.
7. Be Innovative
Be innovative means, do not over-innovate the design, though innovative design is a must to create a unique logo. It is similar to the principle discussed in “Be Simple” rule above. We know, innovation is a wonderful thing through which we can work around, experiment to come up with a killer idea to design a logo. However, everything has its own limits, the innovation abilities definitely are limitless, but the practical usage is the important thing to be considered by the designer. The designers should also remember that excess experimentation can result in a logo, that is gorgeous to look at, but is not identifiable with the company. One should remember that a logo is not an artistic masterpiece. So, it is must concentrate on making the logo both identifiable and easily associated with the brand. Finally, successful design of the logo is a design that is identified by consumers and the company. The best example for this case is the Opera’s logo, which contains just a red ‘O’, and people know that it belongs to Opera.
8. Be cautious about Fonts
The logo design should never underestimate custom typography. Because fonts keep the design plagiarists at bay. Otherwise, there is probably that logo will be ripped within minutes and the custom lettering is most preferable. It should also be remembered that custom lettering is far more identifiable in a logo than a font that you purchased and/or downloaded off the internet. For example, custom fonts used for Coca-Cola.
9. Be cautious about taglines
One of the important things to be considered while designing a logo is taking care about captions or taglines, if used in the logo. So proper care should be taken while placing a tagline or caption which is not predictable by consumers or competitors. This does not mean that the logo should surprise the clients by increasing the design cost at random or by postponing deadlines. Proper care should be taken to make sure the logo is worth-watching. One should remember that on the first look, the logo should convey the brand’s identity. That means if the logo is about a firm that makes umbrella, it should not shout out “RAIN”. Thereafter, the logo should suggest something about weather to the consumers. Best example for this is the “Lion Bird logo”. It shows a colourful bird, with the brand name and we can see birds feet and lion’s face within the logo.
10. Be cautious about Cliché
The logo design should not fall for cliche. Because it never shows the original thought. A logo should be original and unique because it will have its own share of trends that keep users falling in favor of it over time. So it is must to clear of cliches to design the unique logo expected by business owners. Best example for this is the logo for G.A.P.
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