Manufacturers know the importance of marketing in promoting a brand or product or service etc. We know that marketing is an activity practiced to communicate the value of a product or service to the customer. But marketing a product or service is not an easy task for small-scale business owners. Remember that things have changed with the advent of communication technology. Marketing adopted new methods to send awareness message with the help of communication technology. Mobile marketing is one of the new methods adopted by marketing technology with the developments in communication technology.
What is Mobile marketing?
Mobile marketing is a marketing activity practiced to send awareness message to personal mobile device through a ubiquitous network to which consumers are connected constantly. It can also be referred as an advanced marketing method or tool to promote a product or service. It is possible to promote a brand or product easily through mobile marketing. Mobile marketing depends up on mobile devices, such as a smart phone. It allows promoting a product or service by providing time and location sensitive, personalized information to the consumers.
Over the past few years Mobile Marketing has become a legitimate advertising channel around the world. This is because mobile communication service providers have set guidelines and best practices for the mobile media industry unlike email over the Internet. Several agencies and governing bodies such as the IAB (Interactive Advertising Bureau) and the Mobile Marketing Association (MMA) have been established to provide guidelines to use mobile channel or mobile media for marketing. Mobile marketing has become popular in developed regions such as North America, Western Europe and some other countries around the world. But the SPAM messages such as SMS sent to mobile subscribers without their concern remain an issue in many other parts of the world, partly due to the carriers selling their member databases to third parties or business promoters. The government of India created National Do Not Call Registry facility to help cell phone users to stop SMS advertisements by sending a simple SMS or calling 1909.
Types of Mobile marketing
There are different methods in mobile marketing and each is an advanced marketing tool in the field of marketing technology. Different mobile marketing methods are SMS marketing, MMS, Push notifications, App-based marketing, In-game mobile marketing, Mobile web marketing, QR codes, Bluetooth, Proximity systems, Location-based services and User-controlled media etc. Different methods of mobile marketing are useful to promote different types of products, services and brands of different scales of businesses.
From the above discussion on Mobile marketing, it can be observed that small-scale business owners and manufacturers can opt for Mobile marketing to promote different products and services easily within budget and time. It is worth enough to mention here that, Saroj Ads is an online advertising agency, which has got decades of expertise in all types of advertising and business promotion activities. Saroj Ads got reputed as the best advertising agency in India and Hyderabad with the vast history of success in promoting different scale businesses. So producers or manufacturers can take the help of Saroj Ads to promote a product or service through Mobile marketing.