Business promotion became bit easy with the developments in online communication technologies such as Internet, Mobile communications and Satellite communications etc. We all know that advertising plays key role in business promotion. Even advertising industry also adopted several new methods and tactics to become the subject of online advertising from tradition advertising. Traditional advertising methods have already proved to be successful in promoting different types of businesses. But online advertising occupied the place of traditional advertising due to its tactics, speed and affordability etc.
Since advertising is a form of marketing communication used to motivate the audience to take or continue some action, with respect to a commercial offering, or political or ideological support. Online advertising which is an online marketing or Internet advertising is a form of marketing or advertising that uses the Internet to deliver promotional marketing messages to consumers. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising including web banner advertising, and mobile advertising etc. It involves both a publisher, to integrate advertisements into its online content, and an advertiser, to provide the advertisements to be displayed on the publisher’s content. Since mobile advertising involves different social media platforms or websites such as Facebook, Twitter, Interest and even YouTube to market different products and services. We can list social media under the tree of online advertising tree. Since social media is defined as “a group of Internet-based applications which allows the user to create and exchange the generated content. It depends up on mobile and web-based technologies to create highly interactive platforms through which individual users and group of communities share, co-create, discuss, and modify user-generated content.
What is Digital Marketing
Coming to the digital marketing, it is also a marketing method in which consumers or stakeholders are engaged through electronic devices (computers) such as personal computers, smart phones, cell phones, tablets and game consoles etc. Digital marketing involves different platforms such as websites, e-mail, apps (classic and mobile) and social networks. Digital Marketing can be through Non-internet channels like TV, Radio, SMS, etc or through Internet channels like Social Media, E-mails ads and Banner ads etc. This proves that social media is a small part of digital marketing.
Social Media Marketing
It is also one of the marketing method that use different social media platforms or tools such as Facebook, Twitter, Pinterest and You Tube to market the products or services. Social media is used to gain traffic to the business website attracting the consumers through awareness messages and offers etc. Businesses of all shapes and scales have taken advantage of social media marketing to get good to great results and achieved their objectives. Social media marketing helps businesses to create and maintain relationships with their customers. It is a very good platform for crowd sourcing ideas, and is a terrific tool for what we call eWOM – or electronic word of mouth. Social media marketing is an effective marketing tactic that plays an important role in marketing but it is only a small part of digital marketing.
Social Media Vs Digital Marketing
The marketing tactics and marketing strategy are slightly different in social media marketing and digital marketing. re different in a way that Digital marketing comprise different types of tools in online marketing, where as social media helps to attract the attention of the network members and their conversion in to consumer. So from the above all facts we can consider Social media as part of Digital marketing.