There is one word ‘competition’ which is changing entire business either for rapid growth or drastic fall. If one wants to spread wings into new territories then there should...
http://youtu.be/HcHAijjQMmw Oh what an amazing commercial: This is a recent Television ad released in all indian television for Sharan plywood television campaign.. It was very well applauded for...
The growth of advertising in India has been parallel to the growth in industrial and economic development of the nation. It is only in the last twenty-thirty years that both agricultural and...
“The future of World Commerce lies in Online Media with the tremendous behavioral changes of consumers in their buying process….”
PHILIP KOTLER’S In marketing, brand loyalty refers to a consumer’s commitment to repurchase or otherwise continue using a particular brand by repeatedly buying a product or service. The American Marketing Association defines brand loyalty as: 1.) “The situation in...
Brand positioning is the way the public perceives the brand. It is not something random, but a much researched and systematic marketing tool. For example, a brand like Kingfisher...
Advertisements can change the way we think – everyone knows that. Though, in the recent years, the advertising industry has had to go through quite a lot of finger...
Some of the world’s greatest inventions began as mere sparks in the minds of their makers. Air travel, Internet and even the humble telephone – those preposterous, laugh-inducing...
Photography is like traveling. Having a camera, the required lenses and the know-how of photography is akin to having read and packed the travel guide; but we all...
It is a well-known fact that the most successful business is a dynamic one. Adapting to changing times, integrating latest technologies, and analysis and improvement of the product are...