A business either small or big needs to be promoted to achieve its objectives. Business promotion can be made easily on highlighting the brand or brand name or brand image of the service or product. Brand can be defined as a name, term, design or other feature that distinguishes one product from others and represents the manufacturer or service provider. Brands are used in business, marketing and advertising. Brand name of a product or service represents the manufacturer due to its quality or quantity or cost etc. Coming to the process of branding, it is a process that creates a unique brand name or brand image for a product or service in the consumer mind. Livestock branding was said to be adopted in ancient days. Livestock branding was practiced to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. In this case distinctive symbol used in branding represents the person who owns the cattle. Best example of a brand is Coca-Cola which belongs to the Coca-Cola Company.
Branding process
Branding can be simply defined as the creation of brand name to a product or service offered by a manufacturer or service provider. Branding can be achieved through advertising with a consistent theme representing the manufacturer. Branding a product or service is a must to differentiate it from the similar products or services offered by business competitors. There are many things to be considered while creating brand name or brand image to a product in the field of business promotion. Important things to be considered while creating brand name or brand image for all scales of business are discussed below.
Define the brand
Review the emotive and rational needs and concerns of customers before going to create a brand for a product or service. The brand character should be designed in such a way that it should promote the business from the customer base by differentiating the product from competitors in the market.
Consider the character
It is well known fact that personality of person determines how he behaves in different situations, how he dress and what he say. Similarly the features of the product or service also determine the importance or necessity of the product and leads to the create brand name to the product.
Consider the market place.
Consider the purpose of the product or business and where it is sold, objectives of the business product or service etc. Find the best market place which helps a lot to create a brand for a product or service.
Long-term relationship
It is good to create trust in the customer mind than raising expectations resulting in broken promises. The quality and features of the product makes the customer trust or believe in the services etc. Getting customers trust plays key role in brand creation or branding.
Confidence
Speak confidently about the features of the product or service. Refer as much as about the product details such as quality, necessity, cost and competitors before the awareness campaign and deliver with a consistent tone of voice. Customer gets awareness on what they will be offered with the product depending up on the confidence of the tone in awareness campaign.
Avoid repetition
It is good to practice more before the awareness campaign. Don’t repeat the same message in the same way over and over again before the customers. Alternatively, concentrate on the key messages of the campaign to create unique identity.
Avoid mimics
Never try to mimic the look of chains or big brands in the competitive market. It is good to design and create own distinctive identity for a brand name or image than following big brands. Why because consumer trend observed to be more towards independent establishments. It was proved many times that independent operators looking for something more original and authentic have attracted and acquired more customers.
Be innovative
Aim to highlight features of the product in an innovative way. Be bold while informing about innovative qualities of the product experienced in person. Why because big brands are encumbered by large layers of bureaucracy, which prevents them from being flexible and reacting to the ever-changing needs of the customers. The layers of bureaucracy of big brands prevent their decision-makers daring about innovations of their brand.
Concentrate on Branding
It is good to concentrate on branding only when communicating with customers. There is no need to lose pride or dilute brand positioning with indiscriminate discounting. Business promotions are unique opportunities to offer more, rather than minimizing the product price to reinforce branding process.
Allow to Discover
Discuss with the customers to develop curiosity and let them discover the innovations of the product. Customers discuss the same what they observed in the product with their network.
Saroj Ads got reputed as best ad agency in India with its branch offices located at major cities Chennai, Bengaluru, Delhi and Hyderabad. Saroj Ads started its advertising journey from past back 25 years after establishing its operations in Chennai. This ad agency reached its peak as best ad agency in Chennai in the first decade itself after its establishment. Saroj Ads extended its business promotion services in Bengaluru also. This branch implemented advanced business promotional strategies through brainstorming sessions. It is a fact that this ad agency got reputed as a best ad agency in Bengaluru shortly after its establishment. It produces TV Commercials, brochures and logos as a part of business promotion. Saroj Ads got recognized as best ad agency in Hyderabad also due to its creative promotional strategies and branding. It is easy for small scale business service providers also to approach Saroj Ads to reap benefits from the best ad agency in India.