Utilization of Information in advertising

Information is power. Without information the world does not exist. Information comes in varied forms like news, opinions, interviews, text, videos, written communiqué or spoken word. In fact, the world is encapsulated in information. Which is why, Frederick Forsyth, the famous bestselling internationally reputed author says in one of his books that Information is power. Having information is far better than having weapons and deploying that power at a right place, right time and in the right amount would win the war. He is absolutely right. Advertising agencies which uses information as effectively as they could and in a correct and effective manner are sure-shot winners.


Advertising Agency in Bangalore is of various kinds. And every advertising format uses information as effectively as it could. To dig into the information, lot of research has to go into it. And making the best of that information into powerful copy is an altogether a different art. A powerful copy should call consumers into action rather than feeling that the ad’s copy is simply the best. The ad copy should be fair and honest in describing the product and it should be made in a convincing manner. If the ad copy is powerful and effective quite complementing the image in the advertisement, only then the print media campaign becomes successful.

Well, coming to advertising, print media plays equally responsible role in ad campaigns. Print media consists of newspapers, magazines, and journals and works effectively as advertising campaign. Advertisements in print media stay longer than the TV commercials and radio spots as they are booked on the basis of a 10-second, 20-second, and 30-second or 2-minute slot. Ads in print media stay longer and allow the readers go through the ad a number of times.

The ads in newspapers, magazines, and journals reach the customers in an effective way. The print media ad campaign is also economical and cheaper than comparatively television ads and radio spots. Still radio spots and television ads are for one time booking. Several big-time ads published in the print media have made it big in the brand world. Such flexibility and adaptability of the newspapers, magazines and journals makes the ad campaigners to choose exactly the right print media for their brand or products.

Saroj Ads, one the best ad agencies in India, having branches in Chennai, Bengaluru, Hyderabad, and New Delhi has handled several print media campaigns effectively that yielded tremendous results for the products and the brands, which ultimately saw the smiles on the faces of their clients.