Business is an activity that deals with the trade of goods or services or both of them to the targeted customers or consumers. Businesses owned by private authorities need to have certain strategies of public relations and marketing as they provide services or goods in exchange of money or services or goods vice-versa. So let us discuss word by word about in this post. First of all, either public relations or marketing strategies what ever it may be they are important to promote a business, as the business is a commercial activity that deals with the trading of goods or services to the targeted people. In general, the business can also be a person’s regular occupation, profession, or trade. Though the business deals with trading of goods or services, it also involves issues of money, economy and finance. It is a fact that every business will have some objectives and they will be achieved through public relations and marketing. So, we can say that a business should have well defined and established strategies of public relations and marketing to fulfil aimed objectives. Then it is must to know about public relations and their role in promoting a business.
Public Relations (PR) are also a form of marketing communications made to spread information about the organization, its leadership, products and services or its decisions. Public relations aim to gain the attention of the customers, investors, partners, employees and other stakeholders by exposing the topics of public interest and news without any payment. Public Relations play a key role to establish and maintain relationships with the targeted audience, media and other influencing matters. The person who deals with the matters of public relations will be called as a public relations official and his branch is a public relations branch or department. So it is must have a public relations wing or department for a firm or organization. The public relations department takes care of all activities to give maximum exposure to the firm or organization to maintain and manage relationship with targeted customers and all sorts of audiences. Few of the best PR strategies include interacting with an identified target audience, defining goals, associating with social events, maintaining media relations and usage of technology.
Identification of targeted audience
The public relations team should research to find the tastes of customers on analyzing the digital database containing customer profiles to identify the targeted audience.
PR team should focus to create urgency or scarcity, creating interest among the customers presenting a problem related to society along with its solution mentioning the ideology of the firm or business
Associating with events
PR team should associate their content with real world events and trending issues related to society to engage audiences. It is a good idea to associate with Google trends, Twitter trends and You Tube trends to get the maximum exposure of the business or firm.
PR team should attract the attention of any sort of media dealing with the problems of society. They should invite media professionals or maintain relationships with the media to have a review of the objectives of the firm and its relationship with the problems of the society.
Use of technology
PR team should take the advantage of all sorts of communication technology to attain maximum exposure of the firm or business. They need to engage customers or targeted audience through social media platforms such as Facebook, Digg and YouTube, etc.
As the public relations team aims to get the maximum exposure of the firm through the topics of public interest without involving any payment, marketing also gives maximum exposure of the firm while promoting the sales by communicating the value of the products, services and its brand.
Marketing is an important activity that aims to increase sales of the products and services by communicating the value of the product or service. Marketing strategies depend upon the link between the material requirements and economic pattern of the society. Marketing aims to satisfy the material needs and wants communicating the value of the product or service building long-term relationships with the targeted customers. Marketing makes use of information technology and behavioural science to influence the targeted customers. So it is must have a marketing wing for every business to promote its business, to increase the sale of products or services. It is also must to have well defined marketing strategies to increase the sale of products or services. Few of the best marketing strategies include marketing partnership, embrace user-generated content, collaborating with influences, helping customers to solve a problem, making customers to interact with each other.
The marketing team should partner with related businesses or firms to deliver better content. It is better to have marketing partnerships in exchange of stock or Internet access or other giveaways.
For example, Converse teamed up with Guitar center to record music entitled Rubber Tracks. The content was then used to create a series of YouTube videos that focused on the musicians.
Embrace User Generated Content
According to a survey of most of the customers spend “5.4 hours a day with content created by their peers. It also revealed that the User generated content is 20% more influential on purchase decisions of the customers than any other media.”So allow customers to share personal stories, exchange ideas about the products and services of the firm or business to increase sales and promotion.
Collaborate With Influencers
Collaborating with the top influences of the same industry is an another way to extend brand awareness among the customers. So allow professionals of the same industry to share inspirational content with the firm or agency. Invite the professionals of same industry to access the online portal of the agency or business to share their opinion about the firm and business.
Help Customers Solve a Problem
Create useful content discussing about how to solve a problem related to society or participate in a rescue operation that makes the customer life easier to get the attention of the customers. Create apps or tools that solve a problem faced by customers and society.
Let Customers Interact
According to reports, it was found that the customer always wants to interact with the company, or at least with other customers. So create an online tool that allows customers to interact with the company or with other customers. Develop tools like open forums to connect customers or agents to interact with each other to know about the latest offers of the firm or business and other issues that makes their life easier.
From this discussion, it became clear that both public relations and marketing strategies aim to communicate the information about the firm or business to the targeted audience. The only difference between PR and marketing is, PR aims to get the maximum exposure of the firm or business through the topics of public interest without involving money transactions. Similarly, marketing also aims to get maximum exposure to the firm or business while working to increase the sale of products and services of the firm or business. Above discussion provided important public relations strategies as well as marketing strategies to be followed by any firm or agency to promote its business or to gain maximum exposure. It is also must follow above specified public relations and marketing strategies to achieve the specified objectives easily that too in a short span of time. However, it is always good to avail the services of a firm or agency expertise in the activities of business promotion such as Saroj Ad creators.
Public Relations or marketing strategies whatever it may be they are important to promote a business. A business needs to have certain strategies of public relations to re attain the customer’s interest. Our expert admen at Saroj Ads are experts in maintaining healthy relations between consumers and organization.