Public Relations (PR) are nothing but the customer management through awareness programs with different communication methods. The task of Public Relations is totally different from Advertising, where both are meant for business promotion. Though the ultimate aim of Advertising and PR is brand promotion. The importance of PR starts from the creation of brand image to sales and returns of a business product or service. PR takes responsible role up to the product launch in the open market. PR activities will change to monitoring the market after the product launch. Simply speaking PR is nothing but the promotion of a brand in the open market by communicating with the customers in an impressing way.
Public Relations lead to establish an understanding between customers and organizations. Public Relations involve Publicity, Event management and Publication Design etc. As the clients are of different types like profit oriented and non profit or not for profit types, any business requires PR wing of professionals. Any agency enriched with PR Professionals (PR wing) will reach its customer effectively within in the specified schedule. PR Team takes the responsibility to answer senior management of the business agency or firm. The PR team provides solution to customer queries in a smart and effective way to promote the brand image and sales in the market.
PR team of any firm requires professionals capable to deal with critical external and internal customers of the management. PR works of a firm includes different activities including monitoring the brand image and returns on world wide web, customer response to traditional media, communicating with customers and production of content for different media etc.
Main PR Activities
The three important PR Activities are Publicity, Event Management and publication design. The PR wing focuses on Publicity to promote a product in different ways of communication. Similarly, event management is another task of the PR wing through which brand promotion will be achieved on conducting special activities that attract customer’s attention. Coming to the Publication Design, PR wing concentrates to design pamphlets or handouts or brochures or product samples or sample services to promote the product in an effective way.