Ways to promote a business online
It is a hard task for the small-scale business owners to promote their business in the competitive market. But the things have changed due to the advent of online technology and social media. Now it is easy to promote all scales of business through different channels of media. Nowadays, it became easy to build a website for any business and its online promotion too. So it is the time to read this post, if your business is lacking an online presence.
Why online promotion
Search engines help the business in many ways. The online business makes the customers to know and obtain its details, contact address, working hours along with the products and services. It is a fact that the people are using mobile technology not only to communicate with others, but to order online purchase of products and services also. Consumers can find business details via search engines, when it has an online presence. It is possible to get the attention of millions of online searchers through online presence of the business.
Word-of-mouth marketing is changing with the advent of communication technology. Social media became an alternative to face-to-face feedback. A website or blog created by investing a little amount of time and budget gets the online presence of the business. Create a profile page or business page on a social media website, such as Yelp, Facebook and Twitter to support your business online. Business page or profile page created on such websites increases the traffic to the page and business in the long run. But remember that the role of social media is not to serve as a primary online presence, but rather to support your website. There are five ways to get a business online listed as Building a website, Facebook page, LinkedIn profile, Locate the business and blogging.
1. Build a website:
The notion that building a website requires technical skills is no longer relevant. With the tools that we have today on the Internet, one can build a professional website in less time and budget. Choose a domain name that suits the business, create a profile page or business page, easy-to-follow navigation feature and contact us page – That’s all! We have a website for our business. Remember to select a domain name that specifies the business.
2. Get your business page
Recent studies revealed that Facebook currently has 25 million active small business pages. So hurry to use the features and start a business page on Facebook. Invite the users to comment on your business content. Share the latest updates on products and services and special offers etc.
3. LinkedIn for professionalism
Do you know? LinkedIn is a great professional online portal, connects the business to potential customers, colleagues and others in the related industry. Creating an individual LinkedIn profile and a business page is always recommendable for the online promotion of a business. So create the business profile and connect with the clients and colleagues. There is no need to shy and ask the clients to write a comment or recommendation on the business. Such comments and recommendations will help with word-of-mouth. The LinkedIn business page having personal contacts and connections makes the clients to follow the business page. LinkedIn has an email alert facility for each and every update made on the business page. Write a short paragraph explaining your business; add the contact details on the LinkedIn profile page, allowing other LinkedIn users to find your page. Create new connections and give reply to recommendations and comments on the business to get their attention.
4. Locate your business
It is good to use a location-based service, if your business is location specific. Adding the business details on any location-based services is more advantageous when a business is providing location specific services or products. Since the location-based services are the networks that register and put the business on the map. Which shows the business page along with competitors, when a potential customer searches for the services or products. The influential location-based services are Google Places and Google Maps, which allows users to search for specific types of businesses in specific locations and read reviews. Publish the business details on any location-based services portal in the business location and request the customers to review and comment on the services or product. Good reviews and comments help grow your business in a surprising way.
5. Continue blogging
Contribute to the blog created for business services and products to get the credibility of the consumers. Start commenting on blog posts related to business. Give your opinion on posts revolving around the business industry; remember to add the URL to the personnel business website in the footer of the comment. Spare some time to answer the questions on the forums your potential customers read and ask questions to know their wants and requirements. Update the business website with a blog post related to business industry regularly to take the advantage of increasing traffic.