The word public relations can be defined as an important activity of the organization that tabulates public attitudes, defines policies and procedures along with the interests of the organization followed by executing a program of action to earn public understanding and acceptance about a business service or product.
Public relation services influence the media maintaining relationships with stakeholders. There are different disciplines in the field of Public Relations listed as financial public relations, Consumer/lifestyle public relations, Crisis communication, internal communications, Government relations, Food-centric relations, Media Relations etc. Public relations plays key role in building and managing relationships with the people who influence an organization. Typical activities of the PR include publicity events, speaking opportunities, press releases, newsletters, blogs, social media, press kits and outbound communication to members of the press etc.
The person who practice the activities defined for public relations will be called as PR professional or Public Relations Officer (PRO) etc. Most of the business firms, agencies, educational Institutions recruit public relations officers or professionals (PRO’s) to promote their services before more number of target audiences. The department that holds PRO’s or PR Professionals is known as PR Wing or PR Department. Public relations professionals are the face of the organization he represents. Because PR Experts articulate the objectives and official views on issues of relevance to different media. Activities of PR professionals may sometimes include production, release and distribution of Video and Audio news (VNRs and ANRs) to TV outlets with a hope to promote business services or products.
PR Tactics
There are different tactics played by PR wing of an agency to promote the business services or products of their client. Audience targeting, messaging and social media marketing are few of the tactics implemented by PR wing to promote a business service or product.
Audience targeting
Audience targeting is a fundamental technique used in public relations to promote a product or business service by influencing the persons closely related to the person who needs the product. The target audience is a specific group of people aimed within the market targeted to promote a product or service through the marketing message of a product. For example, if a company sells new diet programs for men with a specific health disease (target market) the communication may be aimed at the spouse (target audience) who takes care of the nutrition plan of their spouse and child.
Messaging
Messaging is one of the best tactics followed by PR Team of professionals. The process of creating a consistent story around a product, person, company or service is a best tactic of PR wing. Messaging is a tactic aimed to improve awareness on the product or service avoiding customers from contradictory or confusing information. Messaging will be made in an interactive and entertaining way to influence purchasing choice of the customer.
Social media marketing
Social media marketing is one of the PR Tactics followed to promote a business service or product using digital marketing technology. Since digital marketing method uses Internet tools and technologies such as search engines, social bookmarking, new media relations, blogging and social media marketing. Interactive PR disseminates information through internet technologies without relying completely on mainstream publications. Social media marketing allows companies or organizations communicate directly with the public and customers. For instance, cell phones are no longer just devices we use to talk to one another. They are also used for online shopping, dating, learning and getting latest updates on technology, products and politics around the world.
Public Relation services at Saroj Ads
Saroj Ads PR team comprises all disciplines of public relations professionals. Public Relations activities of Saroj Ads include all sorts of advertisements such as print media, Ad Film Production Houses, digital marketing services; brand positioning, event management, media planning, graphic designing and customer retention marketing and so on. Saroj Ads PR team implements all the tactics of target audience, messaging and social media marketing to promote business services and products on behalf of the clients.