You have a product that is to be launched into the market to capture the customers for it. How do you do it? You have all the resources and finances at your disposal, yet you do not know how to win the customers. For established eminent big companies product launch seems to be a kite flying for them; whereas for the relatively small or unknown companies product launch is a big daunting task. If they are inexperienced, they are sure to close shop before it is open; which goes to say that before the product is launched they have to shut down their companies for mismanaging the product launch. What is the solution in this case? Ad agencies are the best solution as for as the product launch is concerned. Ad agencies are equipped with all the necessary creativity, marketing strategies and logistics, the right kind of creative professionals and marketing experts that can handle your products launch in an effective way successfully pulling consumers towards your brand of products.
Still let us consider what goes into product launching. How’s the market demand for the new product or that of the products similar to yours? To find answers to these questions market research has become imminent. Once the market research is done based on the products’ USP and its qualities, then the style and kind of advertising campaign should be chosen. There are lots of advertising vehicles to choose from. Right from hoardings advertising to brochures to ad films to radio spots, digital marketing, print ads, theater ads, cinema slides, brand building strategies, media design and buying, advertising on the net, having blogs and a website, public relations and other aspects of advertising strategies and logistics help in launching a product successfully and effectively. Another aspect to be considered in choosing the right kind of advertising vehicle is your budget. A product launching company has to draw its advertising budget and choose the kind of advertising the product befits its launching.
Once the ad budget is decided, once the product is launched, and the customers start trickling in, one needs to concentrate on how to retain those customers. This is what is exactly called customer retention market. This is an altogether a different subject and a different kind of advertising campaign is needed.
Once the product is gaining good response in the marketplace, to sustain its value and credibility in the market, one needs to build a brand image for the product so that the consumers should remember the product for the long time to come. From product launch to customer acquisition to customer retention to brand building is a long way that only advertising agencies of the caliber of Saroj Ads dare to tread the path in the interest of its client’s products.