If you are a manufacturer having a product to take it to your consumer you need to have a distribution system which is called Channel Distribution Strategy Services, through which you can reach your customer with your product. A Distribution channel helps you expand your business in extended territories. Channel Distribution Services is a system or a method of how you take your product through various distribution channels. For this you require skills and acumen to strategize channel distribution services and to make customers access your product. Consumers access your products through various channel-points like distributors, wholesalers, agents, and retailers. A manufactured product does not reach the consumer directly. It goes through several channel-points of distribution namely factory to distributor to wholesaler to retailer and then to the consumer. Think about distribution when you’re going after a new customer segment, releasing a new product, or looking for ways to promote and grow your business. There are ways to take your product to the consumer through various distribution channels systems.
For instance, direct-to-end-users is one method wherein a product is sold to the consumers directly without any middlemen or sub-systems of marketing. Selling through digital marketing using websites, blogs, direct E-mailers is another way of direct-to-end-user marketing system. You sell your brand via a series of network of dealers who sell to end-users in their areas. The dealers may service the product as well. Your dealers are virtually your customers. So you have to support them with marketing campaigns and materials. You sell a product to a company who bundles it with services or other products and resells it. That reselling company is known as Value Added Reseller, because he adds value to your products. A Value Added Reseller creates a strategy to work with the end-user and determine the configurations for your products adding value to it, so that customers get attracted to your product and eventually end up buying it. Therefore, to create a good distribution channel one needs to focus on the needs of the end-users. And this focus requires research on consumers, their tastes and their buying profile, which then needs to be mapped out as part of marketing strategies.
Wholesalers, retailers, resellers, agents, franchisees, consultants are all part of wide distribution channel network.And they need to be considered while creating marketing strategies and logistics.Understanding their needs and delivering strong marketing programs is the need of the hour to multiply your revenues and profits. There is one ad agency that has expertise in strategizing, creating Distribution Channel Service Points for you. That is Saroj Ads in Chennai, which has 26 years of standing experience in the field of advertising and marketing.