“The future of World Commerce lies in Online Media with the tremendous behavioral changes of consumers in their buying process….”
Brand positioning is the way the public perceives the brand. It is not something random, but a much researched and systematic marketing tool. For example, a brand like Kingfisher...
Advertisements can change the way we think – everyone knows that. Though, in the recent years, the advertising industry has had to go through quite a lot of finger...
Some of the world’s greatest inventions began as mere sparks in the minds of their makers. Air travel, Internet and even the humble telephone – those preposterous, laugh-inducing...
Photography is like traveling. Having a camera, the required lenses and the know-how of photography is akin to having read and packed the travel guide; but we all...
It is a well-known fact that the most successful business is a dynamic one. Adapting to changing times, integrating latest technologies, and analysis and improvement of the product are...
By now, we have all seen enough ads to not need a definition for the term ‘advertising’. Toddlers – who point and demand things in the supermarket, to adults...
For a lot of people, professional photography is an awe-ridden, admire-from-distance kind of a hobby. I mean, what with commuting, day job, deadlines and subsequent tiredness, who has...
With today’s ultra modern, snazzy, foot-tapping advertisements, it’s easy to be fooled into thinking that advertising is a fairly recent phenomenon. But, a peek into history will surprise you...
How many times have you answered a call expectedly only to have someone ask you what your thoughts on a certain kind of printer are? Or what coolant you...