Do you own a website? Otherwise, Interested in blogging? If you say, yes to these questions. Then we have a few tips for designing an SEO friendly website and on SEO compatible blogging to share with you. Having an interest in blogging or in website administration makes you money. Though it is not the actual way to earn money, we can take it as an alternate way to earn money. Not only we can earn money through blogging or web administration, but also we can provide awareness services through web administration and blogging. So it is must for a person who wants to do some favour to himself and his society. Strictly speaking, blogging or web mastering helps a lot to a person and his business if it turns into a hobby. Remember that it is either a blog or a blog post and a website or web page, it should be SEO friendly. Then there arises a question what is this SEO. SEO is the short form of Search Engine Optimization (SEO). It is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. Since, a website or blog provides some awareness message about a product or service; it should be made visible to the targeted people. Most popular search engines like Google. A website or blog should be SEO friendly because it will be shown on search result page, when it follows the search engine algorithm. SEO compatible refers to the qualities a website should have, starting from the selection of domain name to structure, design and content. So there are a few tips, which are to be followed while designing a website or blog compatible with SEO or SEO friendly.
1. SEO friendly URL
The website owners should use the keywords related to the objectives in the URL, that too in a short form. However, using hyphens between keywords in the domain name (URL) is permissible. Webmasters should select the URL in such a way to give an idea to the users about the business or objective.
2. Optimized Images
It is also must rename the images with relevant keywords to get a better rank in the search results. Webmasters should optimize the images along with the text on the website. It is always advisable to avoid using large images on any website. Having the image size from 30 to 100 KB with a resolution of 72 dpi is always advisable as the large images increase the loading time of the website. It is also important to use keywords in graphics, header images, logo images, and buttons on each page, while creating an “Alt image text”.
3. Responsive Web Design
Responsive web design refers to making the website compatible with multiple devices, is what Google recommends. Responsive design allows the website to perform optimally on multiple devices such as mobile phones, laptops and desktop computers. Having a single URL for both the mobile and the main site increased external back links and users to a single URL instead of two, which is always recommendable as per the perspectives of SEO.
4. Quick Navigation
It is important to place the navigation bar either at the top or along the left margin of the page facilitates the users to navigate easily on the web page or website. Webmasters should always prefer to let the users experience an easier navigation when they land on the website and find what they are looking for.
5. Be Careful With Java Scripts
It is always advisable to avoid using Java Scripts while designing a website. Since search engines crawl through websites to index, excessive use of Java Scripts will cause crawling issues. Another disadvantage of using Java Scripts is that they do not work smoothly on mobile devices. So webmasters should ensure that the website is simple and easy to read for both users and search engines.
6. Fast Page Load Time
Since the users or consumers are busy and do not like waiting for a page to load. It is must to ensure the page load time as minimum as possible. According to research reports mobile users wait for five seconds only for the page to load, whereas desktop users wait only for three seconds. Remember that the page-load time is an important aspect from the visitor’s perspective. So remember to minimize the usage of Java scripts, enable compression and use small images to reduce the page load time.
7. Creating Sitemaps
Create a “Sitemap” for the website as it informs the search engine crawlers about any change in the website. Sitemap not only facilitate the users to navigate the website easily, but also helps to get indexed easily by search engines. It is always advisable to create an XML sitemap than creating a conventional sitemap from the SEO point of view. Follow the instructions provided by Google to create a “Sitemap” for a better page rank.
8. Relevant Keywords
Webmasters should prefer to use the Google Keyword Planner to use the right keywords and to find what the customers or users are looking for. Though the usage of the right keywords is important, but overuse of keywords will make the website or webpage Spam.
9. The Visual Hierarchy
It is also important for the webmasters to understand the page structure. The correct positioning of text, images, and call to actions on the page is important not just from an SEO perspective but for user engagement level as well. Remember that the users visiting your website and staying on it is just because of it is neat and interactive. So focus to maintain the website in an interactive way which definitely makes the website get into Google’s good book. Have a good visual hierarchy in separating out important elements from the less important ones.
Tips to have a better visual hierarchy:
- Focus to specify company name in the heading
- Specify key products/services/features on the top quarter of the webpage for an effective communication
- Place an image slider that makes the page more lively
- Place the navigation bar at a place where users can easily locate
10. Social Media Integration
It is a must to add social media buttons wile designing the website for your accounts on Pinterest, Facebook and Twitter or any popular social media button, as they help to enhance the rank in search engine results.
These are the important tips to be followed and implemented by webmasters and business owners while designing and maintaining a website. But it is always advisable to take the help of a reputed agency or firm engaged in web designing and website promotion to achieve better page rank. “Saroj Ads” is such an agency that has decades of experience in providing web designing services and website promotion services in India at affordable budgets. So why wait to launch a fabulous website for your business or aim, contact Saroj Ads, which is one of the best web designing service providers in India.