Saroj Ads – Customer Retention Marketing Services For any business customer is king. He decides the fate of any business, product or service. Customer acquisition is important. But customer retention is more important. Having more and more customers is one thing. But customer retention is equally important. Their loyalty to our brand or product or our service is the deciding factor for the success of any business. Customer retention has a direct impact on profitability. According to the research reports, retained customers generate nearly twice the revenue than new customers.
Once the customer is acquired, we have to build a strategy to retain this new customer for a lifetime of the business. His loyalty towards our product or services is crucial to our business. To retain a customer for a lifetime is not easy. It all depends on how you provide him the after-sales services. The customer retention Marketing is to give the customer more than he expects. The after-sales services should exceed his expectations so that he becomes loyal to your product or brand.
Delivering high standards of customer service on a constant basis is the key to success to gain customer loyalty. Customers retained thus are an asset to the product or brand since they generate new customers in the neighborhood by word of mouth marketing. And this word-of-mouth campaigning is more effective than any big advertising plan. So losing them or offending them with clumsy after-sales service is detrimental to the business interests.
So it is better to build and nurture your customer relationships on a strong note. Encourage them to buy again and again with incentives. Identify existing customers who are not satisfied with your product or brand or service. Try to deliver on your brand promise so that they may not move over to your rival products.
Your customer retention program should be continually updated keeping in mind the customers buying tastes and needs. Finally, give your clients a quick courtesy call. Inform them of upcoming changes and provide some insightful recommendations and try to involve them in you scheme of things. This proactive personalized approach will bolster customer loyalty and render other customer retention aspects get a fillip in its approach.
Saroj Ads has been in the business of building brands for its numerous clients for the last 25 years. Saroj Ads has also been providing them the best of marketing services winning new customers for their product or brand. Further Saroj Ads has been helping its clientele to retain the existing customers by providing them Customer Retention Marketing Services with much success. Our strategies of Customer Retention Marketing is based on each product’s profile and its brand image in the market and the customers’ buying profile and taste and their response to a particular product or brand. All these things and many more go into our research and strategy for Customer Retention.