There is one word ‘competition’ which is changing entire business either for rapid growth or drastic fall. If one wants to spread wings into new territories then there should...

  http://youtu.be/HcHAijjQMmw Oh what an amazing commercial: This is a recent Television ad released in all indian television for Sharan plywood television campaign.. It was very well applauded for...

The growth of advertising in India has been parallel to the growth in industrial and economic development of the nation. It is only in the last twenty-thirty years that both agricultural and...

PHILIP KOTLER’S In marketing, brand loyalty refers to a consumer’s commitment to repurchase or otherwise continue using a particular brand by repeatedly buying a product or service. The American Marketing Association defines brand loyalty as: 1.) “The situation in...