Dear business owners and entrepreneurs! As you know that a business needs promotion to meet the objectives planned while establishing it. Business promotion can be done in different ways. Few of the business promotion activities include marketing and advertising. Though marketing and advertising are intended to communicate the awareness content of the message about the product or service of the company. Marketing is slightly different from advertising. Since marketing is an activity practiced to communicate the value of a product, service or brand to targeted customers, for the purpose of promoting or selling a product, service, or brand. Advertising is a form of marketing communication used to persuade the attention of the targeted audience with respect to a commercial offering, or political or ideological support. Marketing is directly involved with the sales by creating awareness about the product or service, while advertising concentrates to create awareness about the product or service to among the targeted audience. Here comes the present topic of interest digital marketing, which is a form of marketing technique evolved due to the developments in online communication technology recently.
Digital marketing
Digital marketing is a form of marketing method that makes use of electronic devices such as personal computers, smartphones, tablet computers, mobile phones, TV and game consoles to engage with stakeholders. Digital marketing even uses digital channels to promote or market products and services to consumers and businesses. Digital marketing applies technologies or platforms such as websites, emails, apps (classic and mobile) and social networks to promote a business. Digital Marketing can be practiced through the Internet channels and Non-internet channels also. Non Internet channels used in digital marketing include TV, Radio, SMS. Similarly Internet channels used in digital marketing include different channels of Social Media, E-mails ads, Banner ads. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels to promote their businesses or products. Digital marketing is becoming more popular with marketers as it allows them to target and track many aspects of the business. Digital marketing trends helps to track the Return on Investment (ROI) more accurately compared to other traditional marketing channels. So we have collected information related to latest digital marketing trends & predictions for 2015 to help business owners.
Since, online marketing or digital marketing is rapidly developing in different directions day by day, just like any field that relies on communication technologies. So let us observe what’s in store for digital marketers in the upcoming days?. Major changes and developments in online marketing or digital marketing trends that can be observed in future are the rise of content marketing, augmented reality & wearable technology, marketing analytics, more videos, mobile usage (apps etc.). As the governments around the world are concentrating to improve online communication technology. The developments in the online communication technology help the digital marketers to develop more quality content to promote their businesses. Different electronic devices developed and marketed in the next coming days may also lead to giving new direction to online marketing technology. The developments that occur in the coming days may also increase the usage of online technology and help to analyze the global trends also. It is expected that people will use video to promote their businesses or services with the help of the developments in online technology. Even, the developments in mobile communications may also help the online marketers to align themselves to these devices.